If you own a home service business, it’s time to think beyond just one place to advertise. Homeowners today are using search engines, social media, online videos, review sites, and even AI tools like ChatGPT to find local help. To stay competitive, your business needs to be seen across all of them. This is called an “omnichannel” approach, and it’s the future of marketing for contractors.
What Does Omnichannel Mean?
Omnichannel simply means being everywhere your customer might look. Instead of only relying on Google Ads or your website, it means also showing up on YouTube, Facebook, Instagram, Yelp, ChatGPT, and more. People no longer follow a straight path when choosing a company. They bounce around, looking for information, reviews, and reassurance.
If they don’t find you in more than one place, they may not find you at all.
Why It Matters for Contractors
Let’s say someone is looking for a company to repair their roof. They might start with a quick Google search. But before they decide, they’ll likely check your Facebook reviews, look for customer videos on YouTube, and read your ratings on Yelp or Angi. Some may even ask ChatGPT for a trusted local roofing company.
If your business isn’t showing up on these platforms, or your information is outdated, you may lose that job, even if you’re the best roofer in town.
“Omnichannel marketing isn’t optional anymore,” says Don Marks of Superpath, a leading digital marketing agency for contractors. “Your future customers are searching in more places than ever before. To grow, you need to meet them there.”
How to Build an Omnichannel Presence
Here are a few steps to get started:
- Claim Your Listings: Make sure your business info is correct on Google, Facebook, Yelp, and other major directories.
- Be Active on Social Media: Post job photos, tips, and videos that show your expertise.
- Invest in Paid Ads: Use a mix of Google Ads, Meta ads, and maybe even YouTube ads to reach new audiences.
- Create Useful Content: Blog posts, short videos, and how-to guides help build trust and attract traffic.
It might sound like a lot, but the goal isn’t to do everything at once. Just begin building your presence in more places where homeowners already spend their time.
Stay Ahead of the Curve
Marketing trends change, and the companies that grow are the ones that adapt. By shifting to an omnichannel approach, you’re future-proofing your business.
Start small and build from there. Every platform you add increases your chances of getting found, and getting hired.
