What You Need to Know About Digital Marketing for Laundromats

What You Need to Know About Digital Marketing for Laundromats

If you don’t know it yet, laundromat digital marketing is one of the major aspects to consider when you want to grow your business. Companies like Spynr are noting the importance of an online presence for the laundry industry because of how we now live in a technology-driven world where almost everything is found online. That said, what is there to know about digital marketing for laundromats?

Read on to find out what you need to know to build a suitable laundromat marketing strategy that works for your business.

  1. Own Your Business Location

To help your business grow in visibility, you must claim your store location on Google Maps and Apple Maps. That way, when potential customers search for “laundromats near me,” your laundromat will be one of the first to appear. When you claim your business location, you need to create a business page and include critical information including your store hours and website link. This is one of the first and simplest ways to optimize your digital presence.

  1. Have a Modern Website

We’re not talking about just any website, but a modern one. You don’t need to create a complex website, with even just one or two pages being enough for now. An updated and easy-to-use website can go a long way in Google search results and the way the public sees your business.

Make sure the website you create includes everything necessary, such as your business address, store hours, services available, and rates. As you grow, you may want to transition into using your website for more advanced digital marketing.

  1. Look Into Search Ads

When you have a website set up, you can now run pay-per-click ads to further drive traffic to your website and eventually, your store. Search ads are the first results that show up on search engine results pages when people search for certain keywords. A huge advantage to ads like these is that they are cost-effective. Set your own bid and pay only when someone clicks on your advertisement!

  1. Invest in Email Marketing

That’s right, email marketing is still alive and kicking, being one of the most powerful aspects of digital marketing. When you collect someone’s e-mail, you can send them targeted messages, such as store information, coupons, promotions, and invitations to special events. All these will have them continue going back to your laundromat!

  1. Utilize Social Media

Social media is an excellent way to keep in touch with your customers and even gain followers that convert to potential customers. You can invite customers at your store to like and follow your pages, which you can use to post store updates and other engaging content. You can even post promotions, campaigns, and special events you may be hosting. The channels you will use will depend on your target audience, but you might want to start with Facebook.

Wrapping It Up

Don’t wait any longer and begin looking into these digital marketing strategies that will benefit your laundromat!