Amazon Brand Registry is a must-have for brand owners who want to protect their trademarks, gain better control over their product listings, and unlock enhanced marketing tools. If you’re looking to enroll in Brand Registry Amazon, you might be wondering how long the approval process takes and what steps are involved.
In this guide, we’ll break down the Amazon Brand Registry approval process, including how long it takes, what factors affect approval time, and how you can speed it up with proper preparation. If you’re looking to optimize your product listings after approval, using Amazon listing optimization services can help maximize the benefits of Brand Registry.
What is Amazon Brand Registry?
Amazon Brand Registry is a program designed to help brand owners protect their intellectual property and create a trusted shopping experience for customers. It provides tools for:
- Protecting your brand from counterfeiters and unauthorized sellers.
- Gaining more control over product detail pages to prevent incorrect edits.
- Unlocking advanced advertising features, such as Sponsored Brands and A+ Content.
- Improving brand presence with an Amazon Storefront and rich content.
To enroll in the Brand Registry, you must meet Amazon’s eligibility requirements and complete the application process.
How long does it take to get approved for Amazon Brand Registry?
The Amazon Brand Registry approval process typically takes 2 to 4 weeks, but several factors can influence the timeline. Below is a breakdown of the key steps and how long each part takes:
Step 1: Trademark verification (7-14 days)
To apply for Brand Registry, you need an active registered trademark in the country where you’re enrolling. If you already have a trademark, Amazon will verify it, which takes 7-14 days. If you don’t have a trademark yet, you’ll need to register one first, which can take several months (more on this later).
Step 2: Application submission (1-2 days)
Once you confirm you have a valid trademark, go to Brand Registry Amazon and fill out the application. This step is quick and can be completed in 1-2 days, as long as you have all required information ready.
Step 3: Verification code process (7-10 days)
After submitting your application, Amazon will send a verification code to the trademark owner’s email (registered with the trademark office). You must retrieve this code and submit it to Amazon for final verification. This process can take 7-10 days, depending on how quickly the trademark owner receives and provides the code.
Step 4: Final approval (3-5 days)
Once Amazon receives the verification code, it conducts a final review. If everything is correct, approval is typically granted within 3-5 days.
Factors that affect Brand Registry approval time
While the process usually takes 2-4 weeks, certain factors can speed up or delay approval:
- Having a registered trademark – If your trademark is already registered, approval is much faster. If you still need to apply for a trademark, the entire process could take 6-12 months before you can even start the Brand Registry application.
- Submitting correct information – Errors in your application, such as mismatched brand names, incorrect trademark numbers, or missing details, can cause delays.
- Trademark office processing time – Some trademark offices take longer to issue verification emails, delaying your verification code submission.
- Country of registration – Amazon Brand Registry operates in multiple countries, and processing times may vary based on the trademark office’s responsiveness.
How to speed up the Brand Registry approval process
If you want to get approved faster, follow these best practices:
- Ensure your trademark is active – If you don’t have a trademark yet, consider using the Amazon IP Accelerator program to speed up the trademark process.
- Use an official trademark owner email – Make sure the email used for the trademark registration is accessible so you can retrieve the verification code quickly.
- Double-check application details – Ensure the brand name, trademark number, and business information match your trademark registration.
- Monitor your email for verification requests – Amazon may request additional verification. Respond quickly to avoid delays.
- Work with Amazon listing optimization services – Once approved, optimizing your listings with A+ Content, enhanced brand storytelling, and keyword-rich descriptions will help you maximize the benefits of the Brand Registry.
What if you don’t have a registered trademark?
If you don’t have a registered trademark yet, you’ll need to apply for one through the United States Patent and Trademark Office (USPTO) or the relevant trademark office in your country. This process can take 6-12 months.
However, Amazon offers the IP Accelerator Program, which connects sellers with trademark law firms that can fast-track trademark applications. With IP Accelerator, sellers can gain early access to the Brand Registry before their trademark is fully approved.
What to do after Brand Registry approval
Once your Brand Registry application is approved, take advantage of its benefits:
- Use A+ Content – Enhance your product listings with detailed images, comparison charts, and branded storytelling.
- Create an Amazon Storefront – Build a custom-branded store to showcase your full product catalog.
- Run Sponsored Brands ads – Advertise your brand with headline search ads and video ads.
- Monitor brand protection tools – Use Amazon’s Brand Registry tools to report counterfeit listings and unauthorized sellers.
- Optimize your listings – Work with Amazon listing optimization services to refine titles, bullet points, descriptions, and images for better conversions.
Final thoughts
Getting approved for Brand registry Amazon usually takes 2-4 weeks, but the timeline depends on factors like trademark status, application accuracy, and verification response time. If you already have a registered trademark, approval is relatively quick. If not, you may need to wait several months for trademark approval before applying.
To maximize the benefits of Brand Registry, consider working with Amazon listing optimization services to enhance your listings, create A+ Content, and build a strong brand presence on Amazon. By preparing ahead and ensuring a smooth application process, you can get approved faster and start leveraging Brand Registry to grow your business effectively.
