How to include QR codes on your printed business cards?
QR codes on business cards can be a great way to bridge the gap between the physical world. A QR code is a scannable square barcode that can store various types of information like a website URL, contact details, social media profiles, or any other digital content. When scanned by a smartphone camera, the code automatically directs the user to specific online content.
Right QR code generator
Choosing a reliable QR code generator to create your unique QR code. Many free online QR code generators like QRStuff, Kaywa, GoQR, or QR Code Monkey allow you to easily create customized codes. Avoid websites that plaster their brand name all over the code. Select a generator that lets you create a clean QR code containing only your intended URL or text. Some QR generators also allow adding visual elements like your business logo or brand colors. You even create a QR code that opens an address in Google Maps if you want recipients to easily find your business location. Pick a QR code generator that gives you the options and customization you need.
Carefully select the URL
So it’s important to carefully determine the URL you want the code to open. Send users to a landing page that conveys clear messaging and prompts them to take action like signing up for a newsletter, viewing a portfolio, or contacting you. For most businesses, linking to the website’s homepage or an “About Us” page is a sensible default URL for the QR code. Just ensure the page reflects your brand effectively and is optimized for mobile viewing.
Integrate it seamlessly into your card design
Once you’ve generated the QR code, the next step is integrating it into your business card design. Placement and size are key factors here. The QR code should be instantly recognizable but not overwhelm the overall design. A good tip is to place the code in one of the corners, which leaves enough blank space around for the smartphone camera to easily scan it. The ideal size for a business card QR code is one-inch square. Make sure to enlarge or compress the computer-generated code to fit this size specification. This provides the right balance of scalability and visibility. Just take care not to distort the code image when resizing.
Print at sufficient quality and size
To ensure quick and seamless scanning, your business cards must be printed in high quality with the QR code reproduced clearly. Avoid pixelated or blurred QR codes that hamper scanning. For best results, print cards using a 600 DPI (dots per inch) resolution. Higher DPI produces sharper QR code images. Standard business card dimensions of 3.5 x 2 inches provide ample space for the QR code while fitting comfortably in wallets. Go with thicker 16pt to 24pt card stock as thinner paper could crinkle and obscure the code. Choose a matte finish over glossy lamination so light reflection doesn’t interfere with scanning the code. Visit here for more info about Name card printing.
Pick a reputable printing service
Professional business card printing services have the expertise and technology to print stellar-quality QR codes on cards. They use state-of-the-art digital presses and specialized QR code software to recreate even complicated designs flawlessly. This results in crisp, scannable codes. Research to find a reliable printing company suited to your needs and budget. Look at their client testimonials and samples of printed QR codes. Many online printing services like VistaPrint and MOO offer hassle-free ordering, fast turnarounds, and free design templates to create QR code business cards easily. Or utilize a local print shop that provides a more hands-on approach. Discuss card stock, finish, and other specifications with the printer. A reputable service will work with you to ensure the QR codes turn out optimized for scanning and durability.