In an era where workplace flexibility continues to evolve, Bruce Buchanan, co-founder and CEO of Rokt, has established a distinctive approach to hybrid work that emphasizes the power of in-person collaboration. As companies navigate the post-pandemic landscape, Rokt’s model requires team members to work four days in the office while providing strategic flexibility.
Under Buchanan’s leadership, the global e-commerce technology company has witnessed remarkable success with this balanced approach. Maintaining a 40% year-over-year growth rate, Rokt attributes much of its achievement to its “Better Together” core value, emphasizing face-to-face interaction’s irreplaceable benefits.
Bruce Buchanan’s vision for Rokt extends beyond traditional office requirements. The company has created an environment for creativity and innovation, featuring stadium-style gathering spaces, Wi-Fi-enabled rooftops, and various collaborative areas. Daily catered lunches and modern amenities, including mothers’ rooms, enhance the workplace experience.
Rokt’s structured hybrid model balances productivity with employee well-being. Team members receive substantial benefits, including 20 days of paid time off, with five additional days available for those who use at least 75% of their previous year’s allocation. The company also offers 12 paid public holidays, which employees can align with their cultural and religious preferences.
A standout feature of Rokt’s employment package is its sabbatical program. After five years of service, employees become eligible for paid sabbaticals, the duration of which increases based on tenure—from four weeks at five years to an impressive 12 weeks at ten years of service.
While maintaining its commitment to in-person collaboration, Rokt offers strategic flexibility through “Work from Anywhere” options. Employees can work remotely for one week every quarter and enjoy one remote day during in-office weeks. Bruce Buchanan championed this approach, which has proven effective in attracting and retaining top talent who share the company’s collaborative values.
Professional development remains a cornerstone of the Rokt experience. The company’s LevelUp! The program enables employees to select external training opportunities that align with their career goals. This initiative, along with regular in-person mentorship and real-time feedback, has contributed to the company’s continued expansion and success.
The Rokt Employee Experience Team fosters company culture through social events and seasonal celebrations. This dedication to creating a vibrant workplace environment reinforces the company’s commitment to building strong team relationships and maintaining its impressive growth trajectory.
This comprehensive approach to workplace culture and flexibility has positioned Rokt as an attractive destination for high-achieving professionals who value collaboration and innovation. The company’s success under Bruce Buchanan’s leadership demonstrates that traditional office attendance and modern workplace flexibility can coexist effectively, creating an environment where the company and its employees thrive.
The model implemented at Rokt thoughtfully responds to the evolving workplace landscape. It proves that strategic in-person collaboration remains vital for driving innovation and maintaining a strong company culture in the technology sector. Through this balanced approach, Rokt demonstrates that well-structured hybrid work models can support business growth and employee satisfaction.
