The acceleration of the digital movement has also increased the competition in online markets. There are various strategies the company can undertake to increase its chances of getting more market share. But these would be futile if the company does not have a good brand identity.
Brand identity is the collection of visible elements like color design and logo that distinguishes the business from others. This is important as it helps consumers remember the brand.
Multiple studies have already shown that many inexperienced consumers use brand recognition as a choice tactic when purchasing a product. Say an individual is looking for a smart TV for their new apartment, they will most likely pick from a brand they recognize. Brand identity helps the company make this mark in consumers to become their top option.
Brand Logo Influences Consumer Behavior
One of the fundamental aspects of a brand identity is the logo. It reflects the brand’s value and helps people identify the product or service and its quality. Think of Coca-cola, McDonald’s, Amazon, and Chanel. Good branding with a unique logo can spark recognition even from a mere symbol.
Many things come into play when creating a brand logo. Some of them are colors, shapes, graphics, and typography. Additionally, there are many pegs and styles companies can go for.
They can use a classic design for a simple yet timeless look. They can also go for a fun and quirky style. This is ideal for brands with young target markets. Modern and minimalist designs are also famous for their sleek and up-to-date effect.
Also, viral today is the use of conceptual logos. It uses an icon that symbolizes the product or service, efficiently communicating what the company offers to audiences. At times companies even combine various elements to deliver a witty statement. One of its advantages is it is simple yet conveys a vital message. It is usually simple and free of many distractions so that customers can easily recall them even at a single glance.
Another essential characteristic of a good logo is its scalability. Big or small, logos should always look sharp and recognizable. This should also be the case for texts, images, icons, and other elements. Logos with too many details might be challenging to scale down, so the design should also consider this aspect.
Create a Quality Logo for Better Brand Recognition
Many startups and growing companies now place significant efforts in developing a catchy brand identity, particularly on their logos. Fortunately, companies can now get a quality logo without much effort with the help of professional logo creators like Carcher Graphics.
Redesign your logo with the assistance and insights of expert graphic artists who have the skills and experience in delivering excellent logo variations you can choose from. Carcher Graphics can help capture your brand’s spirit in a logo design and help the company achieve its branding goals.